Bulk SMS Marketing Tips for 2020

Marketers do send loads of bulk SMS messages to their customers but might reach their expected target. Using your mobile marketing effectively will increase your customer database. The results which you will get are usually based on your previous promotional campaigns. You need to use the historical data to make key decisions and gain valuable insights into customer behaviour so you can attain customer satisfaction.

Here are some bulk SMS marketing tips which will help you enhance your performance:

Include a clear call to action:

Make sure that the message you want to broadcast is clear. Your customers should know what to do after reading the SMS and should act on it.

Track your campaigns and optimize accordingly:

Measure how effective your SMS campaign actually is and what you can do in the future to improve it. How many responses did you get from the campaign? What was your sales? These are some of the few things you will have to analyse and keep a track on. Set targets for the week and record your findings.

Be prepared:

Timing is essential, all businesses are aware of this. So, be prepared and send in the messages at the right time. If you want your customers to react immediately during the day, then make sure you send in your SMS in the morning, so the customers have enough time to act on it. Know when your customers will respond to the message.

Concise:

A single SMS contains 160 characters, so choose your words wisely. Your campaign needs to be cost-effective and to the point. The benefits the customers will receive needs to be clear.

Right frequency:

How often should you send a SMS? It might be monthly, weekly or daily. You need to send your SMS often but not too often that it annoys your customers and they end up unsubscribing from it.

Create a sense of urgency:

Set an expiry date for your discounts and offers. Limited time validity creates a sense of urgency in the minds of your customers. They are bound to rush into your store sooner rather than later.

Less is more:

Offering discounts too often, will not benefit you. Know how to manage your contact groups and keep your communication fresh. Engage your customers.

Keep your database clean:

Regularly update the customers’ numbers. Sending messages to old numbers is not fruitful to you and also eats into your money. Regularly check and delete numbers that are unresponsive.

Use keywords to help grow your data:

Allow your customers to revert back to you using a keyword. Give them a keyword that they must use if they want to subscribe to your messages and offers. Let your marketing strategy not be intrusive.

Respect the opt-out mechanism:

If your customer wants to opt-out from the SMS plan then let them do so, do not invade their privacy. Allow them the option of opting-out.

To sum up

These are the ten best bulk SMS marketing tips for 2020. Use the Bulk Sms Service effectively and let it be an advantage for your business. Keeping these tips in mind, you should be able to reach a wider customer base and increase your sales.