Experiential Marketing-An Ultimate Gateway To Promote Your Business

Whenever we talk about mobile marketing, the term experiential marketing strikes your head. The creative strategy is used to boost your brand. This type of brand activation facilities help to recognize your brand from plethora of other brands in market by offering live interaction. The consumers know reasons for which they are spending money. The experiential marketing campaigns make your competitors envious of your organization and create awareness about products. This type of marketing at an event, concert, festival or launch is equally beneficial for eleemosynary trusts to collect charity.

Yes! You can create above average impact in limited budget:

An experienced experiential marketing agency creates the best opportunities by realizing goals of your organization.

• Every marketing campaign must install ‘’fun’’ factor, your strategy should not be boring or dull rather it should be entertaining from start to end.
• Suspense, yes it can prove very fecund to create inspiration from customers. The people will pay attention to actual outlook. It can also be scary at the same time to increase hype for a particular product.
• Do not estimate the power of a social media influencer of brand ambassador. It seems pretty cool at the same time when you see people are coming to meet them. You must take advantage of it and market your products by targeting a special event.
• You should create a display that is attractive enough to stop people for a glance. Ultimately, they will feel it engaging and try your product.
• You can install different posters on advertising trucks, buses or vans to cast a vote in your favor.
• Try to distribute vouchers, surprise gifts, giveaways, free samples and eatables to draw attendees towards you.
• Last but not least, you must be concerned about your budget while going for such type of advertisement. Now a day, almost all leading brands including Nike, Apple, Amazon, KFC and many others are also using this tool to create awareness about their brand.

Create a memorable influence on consumers by sharing experience:

The genuine experiential marketing agency is working to gather trust, engagement and loyalty from consumers and all this ends with love and affliction with your brand. You provide live opportunity to attendees to test a specific product before purchase. The teams of researchers have found that 75% purchase is related with emotional attachment with a certain brand while less than 17% people actually know the reason behind it. Hence, you earn brand loyalty by making them your fans. Now this is something more than just a simple consumer. A customer only purchase items while a fan gives his heart to your brand. It is more valuable because now more people love your brand via inspiring through word of mouth of ‘’fans’’.

The art of marketing your goods and services by directly engaging audience and penetrating them via mobile vehicles is termed as mobile marketing tour. It distinguishes your brand from others competing with you in market. You can feel difference in recognition level of your brand. No doubt, it is a cost effective and impactful way to reach target customers in less duration of time.

Promote your business and create awareness about products and services:

To create a firsthand impression via mobile marketing tours, it is necessary to hire an appropriate vehicle ranging from food trucks to business trucks. You must keep in mind about space, location and your aim before selecting a vehicle. Like, food trucks are suitable to work in big cities with creating bigger impact while business truck require VIP space with eye popping designs that will leave a versatile impact on audience. Moreover, the interior of trucks also build impression in first glance. You must be picky for selecting designs of trucks, tour busses or trailers. By doing massive research and collecting data through online tools you can get idea about exact demographic location to target a particular attendee. A passionate brand ambassador helps to create a positive impact on attendees by engaging them in a right way. To enjoy such kind of experiences you can trust any reliable agency that understands your goal to build an effective strategy. You can also distribute different samples, giveaways and free vouchers to all attendees. By incorporating such activities, your customers turn into brand ambassadors itself via word of mouth marketing to their family members, colleagues or friends.

Mobile marketing tours introduce your brand with a live experience:

For example, I would like to quote my experience here. I have a burger company named as “Mighty top burgers” in Texas. I decided to go for a mobile showroom. Our management team decided to go for hands on demonstration of whole process by which we produce those mighty burgers. We hired big licensed food trucks from an authentic mobile marketing touragency and their technical staff members handled all events like cleaning, set up and maintenance. Moreover, their CDL licensed drivers were very co operative and benign. Those trucks have built in 44 KW power generator that helped us to maintain continuous supply of electricity. We started this type of campaign in different concerts where we could target maximum number of customers. We targeted more than 20 events by interacting with approximately 27,000 consumers. Besides tasting our delectable burgers, the customers were able to have a live experience of cooking. Hence, they became more satisfied about health and safety standards offered by our brand. The people loved to take multiple photographs and posted on their social media accounts. In this way, their friends came to know about our brand and superlative services. It generated a brand lead and brought potential consumers to us. It helped us a lot to generate maximum profit from investment. About 80% of audience claimed that live demonstration and free burger samples definitely satisfied and encouraged them to buy them.

The one on one interaction via experiential marketing creates deeper emotional attachment of consumers with your brand:

You welcome customers to have a real world experience about your brand through experiential marketing events. Getting out of shops or malls and interact with consumers is the most efficient marketing strategy for promotion of your goods or services. It is worthy for a consumers to have a tangible experience about a product. A concert, festival, event, opening ceremony or conference is the best picked strategy for business organizations. The experiential event marketing is totally a random affair means it can either leave a positive impact or turns it to be negative if not handled accurately. A live and interactive display of any product or service encourages consumers to buy it at least for once. The experiential events are more than live marketing. The artists, musicians, actresses or digital media influencers can be your brand ambassador to create influencing impact. The trustworthy experiential marketing agency provides vast opportunities for face to face engagement of brand with customers. It eliminates all hesitations of a consumer to invest on a specific product.

Experiential marketing clears understanding and builds visibility:

In this era of technology haphazard advertisements have blurred the point of view of consumers to spend handsome amount for a particular product. There are massive number of products and bloggers reviewing them. Likewise, it is difficult for consumers to research for unbiased opinions or advertisements about a product. The experiential marketing events have solved this problem by allowing direct interaction of products and providing valuable information. Even you can create digital blogs by creating quality content to drive maximum number of customers. No doubt, experiential marketing agency gives information about trends followed by your competitors to sale their own products or services.

Create connection with people and bring them closer to your brand:

The most impactful experiential event marketing strategy devised by ‘’Gatorade Combine’’ is worthy enough to be discussed here. At SXSW 2017, Gatorade planed a very engaging strategy to encourage customers to become an athlete. They offered a platform from where you can check your abilities for running, jumping, flexibility and reflexes before going for a professional league. The results were satisfactory that helped customers to take serious steps about their heath. Moreover, they provided instructions to improve their work out capabilities or diet plan. This type of experience gave a sense of true athlete by getting professional knowledge. Hence, it assisted to drive valuable customers to Gatorade.

Likewise, there is another example of JetBlue experiential event marketing in New York in partnership with Greater Palm Springs Convention and Visitors Bureau. In extreme cold weather conditions, JetBlue helped to bring tourism towards warm and cozy areas of California. They decided to plan a cunning trick to increase the number of flights from New York to Palm Springs by placing several summer accessories in six-foot by six-foot ice block. The people can grab any summer accessory like beach costumes, hats, flip flops and free tickets to Palm Springs as well. The attendees could also claim their prizes to get ecstatic services. It really helped to increase online traffic for JetBlue.