So you have decided to launch your own CBD label. Way to go! You are right on track to provide quality cannabis-based healing to people and making a fortune for yourself in the wellness industry.
Though there are several factors to consider when introducing your own CBD product range, the packaging is something you can’t simply overlook. Not only it used for the regulatory purpose but also proves handy when it comes to branding. The way you package your products also has a lot to do with the marketing and the shelf life of your products besides the way your products are used, and how appealing they are to customers.
Investing your time and money to plan out the packaging could save you a lot of hassle, and aid you launch products that look as amazing as they are.
To help you uncover the best ways to package your products, we have come up with some solid suggestions. Here we will reveal how you can package CBD gummies, tinctures, tablets, candies, and more to achieve marketing success.
Important Things to Consider
To begin with, your key aim should be to deliver the products in optimum condition. For instance, the quality of your product can be compromised if exposed to air. To avoid disappointment, make sure every product package is properly sealed, so your customers can get a quality product every time.
Pay heed to the overall quality of your CBD packaging. Because even if the price of some of your products may be attractive, loose-fitting, malfunctioning closure and holes that let in air can drive customers away. An ideal solution to overcome this problem is to ask for digital proof or some sample packages rather ordering mass quantities right away. This way, you can see your CBD packaging up and close before making a substantial investment.
In addition, make sure the size of your packages should be consistent and perfectly fits the products. Else, your transportation cost could significantly increase because of the large size of packages. Also, it will save you from cramming your boxes too tightly. Again, getting a few sample packages beforehand can help you determine if your CBD box packaging fit in correctly on the retailers’ shelves.
Here’s how you can package almost every kind of CBD product.
CBD Topical Packaging
Medical cannabis topicals come in different shapes and sizes. As a result, there isn’t a uniform design across the industry. You can choose between glass bottles, twist-up tubes or any other primary packaging solution that can hold liquids.
But all these solutions should be encased in secondary packaging. This will help you protect your product from coming into contact with the sunlight. Plus, it will save your fragile packages like glass from breaking or shattering during transit and storage.
Typically, secondary CBD packages are carved out of kraft, cardstock or cardboard material. This allows you to imprint all the pertinent information like product details and other facts along with your brand name and logo.
CBD Edible Packaging
Packaging edibles varies from topicals as they are quite diverse. You can enclose edibles in a variety of solutions. Moreover, you can choose between bulk packing and individual packing.
Kraft or cardstock boxes are one of the popular means to encase edibles, especially if you are offering individually wrapped products in bulk quantities. Some medical cannabis brands are also packaging lozenges and gummies in medicine-style plastic bottles that come with child-proof caps, which are then packaged in cardstock or kraft boxes.
At the end of the day, there’s a lot of room for creativity and innovation when one talks about the packaging of CBD edibles.
Conclusion
Do your homework before launching your products. Speak with experts in the industry or join hands with a top packaging company like The Legacy Printing to get professionally designed and printed boxes at most affordable rates.
In the end, it’s up to you to decide how you want to encase your CBD products. But make sure your packaging keep your products safe and fresh, while branding and labeling descriptions should be in line with FDA’s guidelines.
Of course, you have some room to experiment with your product label, but you must fulfill the arduous requirements for labeling to compete with the leading CBD brands in the industry.
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