Introduction\u00a0<\/strong><\/div>\n
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SEO or search engine optimization is a constantly changing field. If you are into internet marketing, there is a need to keep on updating yourself on the latest there is in SEO. Those who have been doing SEO for a period of time, understand that SEO can be frustrating especially if they are relying on outdated tactics that no longer work for their websites. Beginners need to get equipped with the relevant information and fundamentals for SEO.<\/div>\n
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SEO seems more complex than ever in 2019<\/strong><\/a>, and it will continue growing in the years to come. It is crucial for beginners to stay well-informed before they can even get started in this field. This beginner\u2019s guide to SEO will provide beginners with the information they need to know about search engine optimization.<\/div>\n
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What is SEO?\u00a0<\/strong><\/div>\n<\/div>\n
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SEO is an acronym for search engine optimization and is defined as the process of improving the quality and quantity of traffic to your website through organic search results. SEO professionals employ quality tactics to improve the position of a website.<\/div>\n
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You have probably searched something on the internet and several results showed up on the first page. Perhaps you\u2019re searching for sunglasses. You will notice that there is a company dealing in sunglasses that will appear top on the first page. It is the job of search engine optimization to match up your \u201cwant\u201d with the most relevant website or dealer online.<\/div>\n
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Today, many businesses are working together with the SEO professionals<\/strong><\/a> to help them make their websites appear top in your list of results. They make their websites more likely that you will click on them, find what you are looking for and probably make a purchase.<\/div>\n
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Companies today have realized the importance of SEO. They understand that when people find their website via a web search and actually find what they are looking for, they can have lots of new traffic to the website which can help them make more money. Among the web visitors, there will be people who will make a purchase, which means more money for the business.<\/div>\n
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Therefore, SEO is part of an overall digital marketing strategy which works together with other tactics like content marketing, social media marketing and many more.<\/div>\n
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Why Should I learn SEO?\u00a0<\/strong><\/div>\n<\/div>\n
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SEO has become essential for many companies that have websites. Search engines like Google, Bing and Yahoo index websites so to create an order based on various ranking algorithms. There are numerous algorithms, whereby some are identifiable while others are not. Google, for instance, has more than 200 ranking factors<\/strong><\/a> such as backlinks, content, site speed, location and many others that are kept as a secret.<\/div>\n
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One fact is that search engines are used by internet users or potential customers looking for something. You want your product to be what is being searched by internet users. Regardless of what you are selling or offering search engine optimization is a must.<\/div>\n
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Another thing is that your website requires to be indexed by search engines. Otherwise, you will be doing a lot of zero work on the internet.<\/div>\n
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When you employ high-quality SEO strategies, you can improve the rankings of your site in the search engine results page. With no doubt, higher rankings mean more traffic to your website. If the traffic feels properly engaged, it will convert into actual sales.<\/div>\n
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Generally, if you really want to achieve success with your website, you will need to incorporate SEO into your plans.<\/div>\n
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Basic Terms You Need to Understand<\/strong><\/div>\n
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On-Page SEO\u00a0<\/strong><\/div>\n
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On-page simply means on-site. When you are performing on-page SEO, you are actually optimizing your website to influence search engine results. This involves every action you are taking on your website which runs from content through technical aspects to design.<\/div>\n
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\u2022\u00a0 \u00a0 Content<\/div>\n
\u2022\u00a0 \u00a0 Meta tags<\/div>\n
\u2022\u00a0 \u00a0 Website speed<\/div>\n
\u2022\u00a0 \u00a0 Headings<\/div>\n
\u2022\u00a0 \u00a0 URL structure<\/div>\n
\u2022\u00a0 \u00a0 Image optimization<\/div>\n
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Meta Tags\u00a0<\/strong><\/div>\n
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Meta tags are a part of the HTML code and they describe content in your website. What you should really consider are Meta titles and Meta descriptions because they both act as a strong psychological factor that really influences CTR and overall user engagement.<\/div>\n
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Title Tags and Headlines<\/strong><\/div>\n
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Title tags and headlines are critical to both the user experience and search engine optimization. When creating a title tag make sure it is within the general limit allowed by most social media sites. Search engines display only the first 65-75 characters of a title tag.<\/div>\n
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Also, you should make sure you have placed important keywords closer to the start of the title tag. This will be more helpful in ranking and the user will be more likely to click them in the search results.<\/div>\n
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URL Structure<\/strong><\/div>\n
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It is always important to use SEO-friendly URLs. The URL should always correspond with the content and its title. A poor URL structure can actually negatively affect user experiences. Your URL should be descriptive but shorter in length so that it easier to copy and paste and even become fully visible in the search results.<\/div>\n
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