Startups tend to channelize their efforts on productivity, resource allocation, strategizing growth and much more.\u00a0<\/span><\/p>\n
Amidst all these, legal compliance tends to take the backseat. One of the most significant value addition that a startup can leverage is Intellectual Property Rights.<\/span><\/p>\n
IPR is a vast umbrella comprising Trademark, copyrights and patents. Out of them, trademark registration is something that can yield fruitful results for startups. Securing the IPR can help to maximize profit while also protecting the brand.\u00a0<\/span><\/p>\n
Here are the seven key reasons why your startup should go for <\/span>trademark registration<\/span><\/a>.<\/span><\/p>\n
It is best to consider a Trademark as a tool that you help your business to get a distinct brand identity. And since Trademark is any name or mark, it means your brand mark or name may drive some reputation.\u00a0<\/span><\/p>\n
Chances are, the status may grow and your brand becomes a desirable one amongst the user. Such an arrangement works best in the fashion industry though not limited to it. For instance, boasting a Nike logo on a t-shirt instead of anything another non-identifiable mark.<\/span><\/p>\n
Since it is not possible to reuse, file the existing mark or similar mark as a trademark, your registered Trademark will be exclusive. If you catch anyone using the mark similar to yours then you have all the rights to sue the other party and claim damages.\u00a0<\/span><\/p>\n
Getting your trademark registration is essential to do away with any possible confusion that may arise amongst the customers. Your exclusive tradename works in favour of your business, creating a market reputation where Trademark is your identity.<\/span><\/p>\n
The need to stand out amongst the rest in the market has never reached this peak as more competitors with similar products and services bombards the market.\u00a0<\/span><\/p>\n
Especially in times where going global just require the Internet and startup up is becoming a culture. Therefore, you might need something significant which holds some value in the market.\u00a0<\/span><\/p>\n
And you can have this in Trademark. It gives your business offerings a recognition through a unique tradename, logo, mark or a phrase like \u2018Just Do It.\u2019\u00a0<\/span><\/p>\n
It is used to create an instant connection with the customers where your Trademark is engraved on the consumer\u2019s psyche that boosts brand familiarity and retention.<\/span><\/p>\n
If you are thinking of taking your business global, then the Trademark is a must. Getting a good brand exposed to a global market has its own share of boons and banes especially because you are tapping in a new market.\u00a0<\/span><\/p>\n
Domestic traders need to do so by following the International Trademark System, where getting the Trademark in the home country is the first step. And once the national phase is done, your company can go for the international registration through the <\/span>Madrid protocol<\/span>.<\/span><\/p>\n
You can use the superlative to when your mark is under the process of registration. And once it is approved, you can start using \u00ae mark which indicates your Trademark is registered.<\/span><\/p>