In the simplest of forms, it can be described as the intent with which a user visits your site. What is he or she looking for? What is his end goal? Is it to learn about your brand? To make a purchase? Once you are aware of your users\u2019 goal(s) \u2013 you will now optimize your site that caters to their goal by providing that entire experience to them in the easiest and simplest way, ultimately converting them as customers or loyal visitor(s).<\/p>\n

Once your extensive study of user-intent is in place and you have categorized the types of users your site will cater to \u2013 you can move on to the optimization part. But before you do that, let us briefly look at HOW to learn about your site\u2019s user-intent and its kinds?<\/p>\n

User Flow Report from Google Analytics<\/strong><\/h6>\n

A great tool provided by Google Analytics that enables you to track user activity that includes: where they started from, what they did on your site, and where they left. Once you have the report compiled, all there is left is to analyze the data affectively and draw out conclusions (preferably the types of users and their end-goals).<\/p>\n

Looks like this:<\/strong><\/p>\n

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Via Sivart Technology LLC<\/p>\n

Now with conclusions at hand, you are fully equipped with the knowledge about the types of audience and their interaction flow on your site. With use-intent and your current website in front of you \u2013 you can identify the weak spots or entirely compromising design elements that were putting your site and business at a loss.<\/p>\n

One of the best ways to start website design optimization is from the most crucial yet underestimated aspect of a website \u2013 The navigation bar. How is that? Well, navigation bar is where the entire user journey starts from. So best solution would be focusing there and making necessary changes. Let\u2019s see how!<\/p>