While doing research, I bumped into this largely cool content holding the King, the other the Queen, captioned “Content is the King, Usability is the Queen”. What do you think? Do you agree?<\/p>\n
When it comes to content, if you ever thought of evading it or slacking, do the following mind experiment: If you removed the content completely from your website and left the images and an empty cascading menu- people would just leave. Period. Even if you sell paintings. You need text.<\/p>\n
Moreover, in order to keep your audience coming back, you need to constantly update it and be relevant. The easiest way to achieve that (not the cheapest, mind you) is via social media and blogging, which boosts both your content and SEO.<\/p>\n
Back to the user experience (UX). What makes a website user-friendly and why is it so important?<\/b><\/p>\n
To answer these, we’ll ask another question: have you ever fled the website because you weren’t able to locate the information you needed? How long have you stayed on the page though?\u00a0<\/span><\/p>\n
This is it: you may have fantastic content and the perfect design, but people may still find it confusing and difficult to navigate. Whatever is the goal of your website, it has to be user-friendly, and not only for tech-savvy people. So on top of being usable, it has to be accessible to people from all walks of life.\u00a0<\/span><\/p>\n
How do you achieve that? Well, you have to stop thinking that you are the same as your users, on many levels: your mission, vision, tech skills. Most people are in fact on the opposite spectrum. Just remember: your user is not you and vice versa.\u00a0<\/span><\/p>\n
When thinking of a website, this is what people find important: more than 70% think that the most important website feature is how easy it is to find information, compared to only 10% of those in a #teamdesign. We know that the friends over there from <\/span>a web design company in Houston<\/span><\/a> know the trick and are a good example of how to produce comprehensible content on top of functional and easy-to-navigate websites that make your business grow.\u00a0<\/span><\/p>\n
It’s detailed planning and testing that help remove the possible issues.\u00a0<\/span><\/p>\n
While creating a website, a good digital agency always has users in mind since they know that the only way to keep them loyal is to keep solving their problems.<\/span><\/p>\n
The website doesn’t have to be the flashiest out there but it absolutely has to be the best at solving the users’ problems. Think of it as the front desk of your company- it has to have all the answers and make the first impression.\u00a0<\/span><\/p>\n
But don’t forget that people don’t always land on your homepage, so any page can turn into the first impression. Make all of them count- your whole website has to be fast, reliable, easy-to-navigate, and good-looking. Contact information has to be the easiest to find.<\/span><\/p>