{"id":8316,"date":"2020-09-25T08:42:43","date_gmt":"2020-09-25T08:42:43","guid":{"rendered":"https:\/\/www.piczasso.com\/?p=8316"},"modified":"2020-09-29T10:59:11","modified_gmt":"2020-09-29T10:59:11","slug":"5-essential-factors-for-successful-vehicle-wrap-design","status":"publish","type":"post","link":"https:\/\/www.piczasso.com\/5-essential-factors-for-successful-vehicle-wrap-design\/","title":{"rendered":"5 Essential Factors for Successful Vehicle Wrap Design"},"content":{"rendered":"

Vehicle wrapping has become a great way to customize and personalize a vehicle thanks to a combination of simplicity, aesthetics, and good economics. Companies even utilize wraps to advertise their products; they\u2019re a common sight at virtually any racing event, especially NASCAR. However, if you\u2019re designing your own wrap, it isn\u2019t so simple as just jumping into the design and everything coming out perfect. There are a variety of factors you need to consider as a designer for your design to come out according to your vision and specifications.<\/p>\n

Successful Design Principles<\/h2>\n

Naturally, having a proper design is one of the whole points behind a car wrap<\/a>. However, applying designs to said wrap isn\u2019t as easy as what you\u2019d see on a business card or t-shirt. There are specific features to consider with the core design.<\/p>\n

One of the key things is to consider the car\u2019s surface. Every car has its own surface detail with curves and bumps that don\u2019t mesh well with any generic one-size-fits-all type of wrap; you need to account for all this so that the wrap\u2019s final design doesn\u2019t end up distorted or ruined. Every single aspect has to be accounted for, from the curve of the wheel well to every small outside piece you can think of.<\/p>\n

Another important aspect of the wrap\u2019s core design is keeping your image on-brand and aligned with certain goals, if there are any. Vehicles can be great mobile advertisements, able to spread whatever they\u2019re advertising across a wide range. From colour to brand name, all these characteristics are essential to advertisements; this is no different when applied to wraps. Research has shown that advertising via vehicle raises brand recognition 15 times more than other types; similarly, it has also been found that 75% of audiences have formed positive brand opinions after viewing vehicle ads.<\/p>\n

In connection to keeping a wrap design\u2019s image on-brand, it\u2019s also important to keep certain goals in mind. Whether major or minor, the wrap design is essential to achieving these goals. This can range from anything to brand awareness to driving increased traffic towards that brand. Always work with those goals in mind, and you\u2019ll be well on your way to a successful design.<\/p>\n

The Right Materials for the Job<\/h2>\n

Another important factor within good wrap design is choosing the ideal materials. There isn\u2019t any universal material you can pick that will work regardless of the circumstances, so you have to be attentive in choosing a good base.<\/p>\n

Firstly, you should identify what kinds of outside factors your material may come in contact with. Most manufacturers will have specialized wraps in-stock tailored to specific conditions, from high-quality and cost Cast Vinyl to lower performance yet cheaper Calendared Vinyl, so do your research to find the best choice.<\/p>\n

There are quite a few suppliers for vinyl wraps out there, offering both high and low-quality products. However, if you\u2019re looking for the best, some of the best manufacturers out there include 3M, Avery, Oracal, and Arlon.<\/p>\n

When it comes to actually applying the vinyl itself, using it in combination with an overlaminate is incredibly important, especially if you\u2019re going with calendared vinyl. The latter ends up fading much faster than higher quality cast vinyl, not to mention that calendared vinyl isn\u2019t meant for the curves on a car, meaning it has a high propensity to bubble and pop after a few months. No matter how good your design or installer, it doesn\u2019t mean anything if the material you use isn\u2019t right for the job.<\/p>\n

Production<\/h2>\n

Once you have both the ideal design and right materials ready to go, it\u2019s time to actually produce your design and get the selected vehicle ready for application.<\/p>