{"id":8449,"date":"2021-02-03T06:48:07","date_gmt":"2021-02-03T06:48:07","guid":{"rendered":"https:\/\/www.piczasso.com\/?p=8449"},"modified":"2021-02-03T06:48:07","modified_gmt":"2021-02-03T06:48:07","slug":"10-donor-data-points-to-always-be-tracking","status":"publish","type":"post","link":"https:\/\/www.piczasso.com\/10-donor-data-points-to-always-be-tracking\/","title":{"rendered":"10 Donor Data Points To Always Be Tracking"},"content":{"rendered":"

Nonprofit data software<\/span><\/a> is an incredible tool, but it generates a lot of metrics. How do you know which to track? The good news is, you can understand your campaign\u2019s effectiveness with just 10 data points.\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n

What Tools Should You Be Using for Donor Tracking<\/b><\/p>\n

In addition to tracking data such as conversion rates, you should also use <\/span>non profit financial software<\/span><\/a> to look at actual dollars raised. This will provide monetary values such as average gift size and cost per dollar raised, which can help you determine which approaches are most effective.<\/span><\/p>\n

How To Align Data Tracking to Your Nonprofit Business Goals<\/b><\/p>\n

While these 10 data points are all important to some extent, some will have more weight than others depending on your organization\u2019s goals. Take a look at what information each metric has to offer, then assign import based on your nonprofit\u2019s objectives.<\/span><\/p>\n

    \n
  1. Email Opt-Out Rate<\/span><\/li>\n<\/ol>\n

    This describes how many people opt-out of your emailed newsletters compared to how many remain subscribed. If this rate is high, you may need to change your approach to the newsletter or pursue other forms of outreach.<\/span><\/p>\n

      \n
    1. Email Conversion Rate<\/span><\/li>\n<\/ol>\n

      The email conversion rate shows how many people receiving your newsletter take significant action compared to those who don\u2019t. Significant action can mean many things:<\/span><\/p>\n

        \n
      • Clicking a link<\/span><\/li>\n
      • Making a donation<\/span><\/li>\n
      • Signing up for further communication<\/span><\/li>\n<\/ul>\n
          \n
        1. Online Gift Percentage<\/span><\/li>\n<\/ol>\n

          How much of total giving is through your website? The online gift percentage can tell you. This metric varies depending on donor demographics, but it can be useful for organizations looking to expand in the online space.<\/span><\/p>