Fantasy cricket has become a big hit among the Indian masses. Compared to other sports categories, be it kabaddi, basketball or football, the number of users who are happy to invest their time and money in fantasy cricket has increased significantly.<\/span><\/p>\n

According to the report, the number of users playing fantasy sports will reach the 100 million mark by the end of this year, and although the evolution of technology is a major factor, the fact that fantasy cricket has become almost a concept compared to other fantasy sports cannot be attributed to it at all.<\/span><\/p>\n

Without wasting a minute, let us identify the possible factors that have led to <\/span>fantasy cricket leagues<\/b><\/a> becoming more popular than the fantasy sports available to sports fans.<\/span><\/p>\n

The masses love cricket\u00a0<\/b><\/p>\n

Indian enthusiasm for cricket started way back in the 80s when the then Indian captain led us to victory in the ’83 World Cup. That moment inspired many future greats to take up the gentlemanly sport and since then, there have been many Indian cricketers, especially Sachin Tendulkar, MS Dhoni, Sourav Ganguly, Rahul Dravid and Virat Kohli, who have been instrumental in taking the sport and its associated fan base to a new level.<\/span><\/p>\n

In India, cricket is an unapologetic religion and with T20 cricket now being played alongside Tests and ODI matches, the passion for the sport is growing.<\/span><\/p>\n

Just watching a popular cricketer in action can glue masses of people to their TV or mobile phone screens and if their cricketing heroes achieve impressive numbers, the joy of the game doubles.<\/span><\/p>\n

From this, one can easily deduce why, of all the fantasy sports, fantasy cricket has made its mark in the Indian market.<\/span><\/p>\n

Cricketers as brand ambassadors<\/b><\/p>\n

Virat Kohli, Sourav Ganguly, Hardik Pandya and Suresh Raina are very popular cricketers who have become the brand ambassadors of the fantasy game organisation which has played a key role in making fantasy cricket more visible among the audience.<\/span><\/p>